In principle, you can visit our website without providing any personal data.

However, each time our website is accessed, data and information is automatically transmitted from the browser of the accessing device. The following data is collected here:
name of your internet service provider; browser type/version; the website from which you visit us and the websites you visit on our site and the time of the server request.

This data is stored in so-called log files. The log files do not contain full IP addresses or other data that would allow them to be assigned to you.

In addition, for the purpose of providing the website and the associated functions and content as intended, we use cookies that are absolutely necessary for this, e.g. session cookies. You can find more information about the use of cookies on our website here.

The information collected in this way is evaluated for statistical purposes in order to ensure and continuously optimize the availability and reach of the website as well as the security of the systems. The evaluation is carried out without direct personal reference, so that the results of the evaluation are anonymous. The data will then be deleted.

The legal basis for processing the data is Art. 6 (1) (f) GDPR. The legitimate interest lies in the secure and optimal provision of our website and the associated functions and content.

If you would like to subscribe to the newsletter offered on this website, we will need from you an e-mail address as well as information that allow us to verify that you are the owner of the e-mail address provided and consent to the receipt of the newsletter. No further data shall be collected or shall be collected only on a voluntary basis. We shall use such data only for the sending of the requested information and shall not share such data with any third parties.

The processing of the information entered into the newsletter subscription shall occur exclusively on the basis of your consent (Art. 6 Sect. 1 lit. a GDPR). You may revoke the consent you have given to the archiving of data, the e-mail address and the use of this information for the sending of the newsletter at any time, for instance by clicking on the „Unsubscribe“ link in the newsletter. This shall be without prejudice to the lawfulness of any data processing transactions that have taken place to date.

The data deposited with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter or the newsletter service provider and deleted from the newsletter distribution list after you unsubscribe from the newsletter. Data stored for other purposes with us remain unaffected.

After you unsubscribe from the newsletter distribution list, your e-mail address may be stored by us or the newsletter service provider in a blacklist to prevent future mailings. The data from the blacklist is used only for this purpose and not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). The storage in the blacklist is indefinite. You may object to the storage if your interests outweigh our legitimate interest.

We can store the following personal information about you:

• Your email address
• Your first and last name
• Order Details
• Details of the content you have downloaded
• Details of your visits to our website and
• a record of the correspondence between you and us.

Like most websites, we automatically collect information about your computer such as IP address, browser type, referral / exit pages, and operating system. When you visit the websites we host, we also use cookies to identify you on your next visit. For more information on the cookies we use, the reasons for their use and general information about cookies, please see our Cookie Policy . Cookie-Policy.

Certain or all of this data we receive directly from you, if you use the data:

• when filling out a contact form on our website
• when downloading content on our website
• have communicated via the chat feature on our website or
• in one of the events organized by us.

We may also receive some of the above data through our external partners if you have submitted the data while downloading the content that the partners publish on our behalf.

We can use the above data for the following purposes:

• to send you specific, desired content
• to let you know about news at PurPuraLuna and to send you marketing communications that may be of interest to you, unless you opt-out of receiving such messages. You can unsubscribe from these messages at any time by clicking on the unsubscribe link found in the footer of our emails
• to respond to inquiries to our customer service and
• to monitor traffic to our website and website performance.

As data controller, we either store and process the above data because you have given us your explicit consent or because it is in our legitimate business interests to process the data for the purposes set out above.

As Data Controller, we are responsible for keeping your information secure and processing it in accordance with applicable laws.

We process your data only as long as it is necessary for the purposes listed above. This applies in particular:

• If you have notified us that you are a consumer or a sole trader, we will only send you the e-mails you specifically requested, and we will then erase your information
• if you have objected to receiving marketing communications, we will stop sending you e-mails but will keep a copy of your information for the sole purpose of ensuring that you no longer receive marketing communications.

We disclose your information exclusively and on a confidential basis to our carefully selected data processors that we use in connection with our sales and marketing activities. We never sell your data to third parties.

In the following exceptional cases, we may disclose your information:

• if required by law
• if we have a good faith belief that disclosure is necessary to protect our rights, your safety or the rights and safety of others, to investigate fraudulent behavior, or to respond to a regulatory request
• to an outside buyer or seller if PurPuraLuna is involved in a merger or acquisition, or part or all of PurPuraLuna's assets are sold
• to third parties, if you have agreed.

Your data is stored and processed on secure PurPuraLuna servers and may be routed to and processed by our carefully selected data processors that we use in connection with our sales and marketing activities.

The processing of your personal data may involve the transfer to and / or storage in or access from a destination outside the European Economic Area (EEA). In this case, we will take all reasonable and necessary steps to ensure that your information is treated securely and in accordance with this Policy and protected under applicable law.

You can object to the processing of your personal data at any time. Simply contact our support.

• You have the right to access any information we have stored about you. Any request that is manifestly unfounded or inappropriate may, however, incur a charge for the administrative effort involved in providing the required details.
• You have the right to verify that the personal information we have stored about you is up-to-date and accurate.
• If you have consented to the processing of your personal information, you may revoke this consent at any time.
• You have the right to opt-out of our emails at any time. To do this, please click on the unsubscribe link found in the footer of our emails.
• You have the right to request the deletion of the personal information we have stored about you and / or a limitation of the processing.

If you would like to exercise one of the rights listed above, you can write to us either by email or post.

The websites use cookies to distinguish you from other visitors. This will allow us to provide you with a good user experience when you visit the websites. It also helps us to optimize the websites and your experience when visiting the sites or using our service.

Cookies are small text files that are stored on your computer when you visit our websites.

We use the following types of cookies:

Performance-Cookies: These cookies allow us to track the number of visitors and how visitors navigate through the sites as they use them. With this information, we can improve the way websites work by, for example, ensuring that users find what they are looking for quickly and easily.

Functional-Cookies: These cookies are recognized again when you visit the websites again. So we can personalize our content for you.

Advertising -/Targeting-Cookies: These cookies record your visit to the websites as well as the pages and links you have visited. We use this information to better tailor sites and advertisements to their interests. For this purpose we can also pass on the information to third parties.

If you visit PurPuraLuna or other websites hosted by PurPuraLuna, you may notice cookies that have nothing to do with PurPuraLuna. We do not control the settings of these cookies and therefore recommend that you inform yourself on the websites of the respective operators about their cookies and the handling of these cookies.

Business partners who may place cookies on PurPuraLuna and sites of the PurPuraLuna servie include:

To deactivate all tracking mechanisms of third party providers click here: Stop Tracking Now

You can control and/or delete cookies as you wish - for details, see aboutcookies.org.
You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.

To deactivate all tracking mechanisms of third party providers click here: Stop Tracking Now